The principals of simple living, describe a minimalist lifestyle pretty well. Minimalism itself, is more commonly used to describe art, “A trend in sculpture and painting that arose in the 1950s and used simple, typically massive, forms.”
In the last decade, minimalism has become more mainstream, and has grown in popularity. Through social media, and the release of the documentary, “Minimalism”, it has gained quite the following.
To use the word minimalism as a lifestyle, we have to look at the definition of simple living. Simple living encompasses a number of different voluntary practices to simplify one’s lifestyle. These may include, reducing one’s possessions, or increasing self-sufficiency. Simple living may be characterized by individuals being satisfied with what they have rather than want.
People who practice simple living, may do so for a variety of reasons. Some may live this lifestyle for personal reasons such as spirituality, health, increase in quality time for family and friends, work–life balance, personal taste, financial sustainability, frugality, or reducing stress.
Simple living or minimalist lifestyle is a conscious decision to live with less material possessions, and refrain from excessive materialism and excessive consumerism. Minimalism doesn’t necessarily mean that you are only allowed to live with the bare minimum to maintain your life, but to live without the excessive items that don’t add to your life.
When I started my transition to a more minimalist lifestyle, I noticed a change in my mindset as well as the time spent on my daily routine. Choosing outfits on a daily basis became easier and my life became easier to manage. I didn’t waste time on maintaining unnecessary possessions or routines. I simplified my life by only keeping possessions that are important to me, and letting go of the rest. It was a conscious decision for me to transition to this lifestyle; it just made more sense to me. I sought out happiness where my possessions did not fulfill. Granted, I still love to dress up for parties, gatherings or to go out to dinner, but I did get rid of all of the other unnecessary items.
I’ve never regretted my transition to a minimalist lifestyle. As time has passed, I have evaluated and continue to re-evaluate possessions that I might still want to donate. I always look for more methods to design my life to become ever more simplistic; it never ends.
I enjoy life more now, than I ever did before. I enjoy going to cafes and drinking my coffee on the weekend mornings. Enjoying every sunset I can take in, and being thankful to even experience it. I love having conversations during a good meal. I love going outside to spend time in nature and I love to spend time with family and friends. I love white walls, a clean floor and clean surfaces. My home brings me peace and my space is serene. Minimalism has changed my life in so many ways. Over ten years ago, my life changed for the better, and I can never go back to the way I used to live.
The psychological triggers that cause consumerism is a powerful strategy that companies use to target shoppers. As humans, sometimes we make decisions that the heart justifies. When companies know what these heart triggers are, they are in an influential position to offer something your heart will say yes to. Buying decisions are as emotional as they are logical. By understanding why we tend to buy new items, will help in understanding how to curb that need and want.
To understand consumerism, we have to take a step back to understand how we are targeted by big corporations and what tactics they use to catch our attention.
WHAT ARE THE STRATEGIES OF MARKETING
There are a few strategies of marketing that are frequently used. There are many reasons why people purchase new items, but there are the Top 5 reasons why people tend to buy products.
To Belong or Be Relevant. We have an emotional need to want to feel like we belong to a bigger picture and to feel relevant. Some people buy brands when they see ‘cool’ people in the advertisements, because they want mimic them. People unconsciously associate a certain personality with the brand based upon the ads they see, and if this personality is appealing to them, they buy the brand thinking that this action will bring them closer to this personality.
To Be Right or Not Be Wrong. Some purchases are driven by pride. We want to be able to share positive recommendations with our peers that display our own wisdom in having made that choice in the first place. According to the Social Proof Theory, items become more appealing when they are desired by others. This lets people to sometimes buy products that they don’t need, just because of their perceived attractiveness.
To Fulfill One of the Four Basic Needs. These are the four states that humans are programmed to pursue, and these needs drive many of our decisions. Shopping can be a means to reach certain goals.
Health: “I want to drop 10 pounds after the holidays.”
Wealth: “I want to feel more energetic in leading our team and business.”
Relationships: “I want to feel confident and ready to date again.”
Spirituality/Happiness: “Love the skin you’re in everyday!”
To Have Security. To feel safe is an innate emotional need for us. Some people go shopping to escape from bad moods, bad days, a feeling of uneasiness, etc. Others buy brands to attract attention, such as a person who may buy expensive cars to improve their perceived status. Perhaps a person might buy certain clothes to appeal to the other sex.
For Memories and Loyalty. There’s an emotional attachment to our memories. The memories that we value the most, are the ones we will tend to draw from.
WHO THEY ARE TARGETING
People who make purchasing decisions rooted as much in emotional impulses as logical facts.
Purchasing anything, is as emotional as it is logical.
Buyers who have egos.
When making purchase decisions for themselves, buyers will naturally think about themselves and what they stand to gain by buying the product
Buyers who have a greater commitment to fleeting losses than to seek gains.
Pointing out what a buyer stands to potentially gain from buying their product, and what they might miss out on, if they don’t.
Buyers who are naturally suspicious
Selling experts always preach the importance of establishing a relationship of trust and credibility. If they can gain your trust, the sale is almost complete.
Buyers who respond psychologically to visual elements and stories.
The logical side of buyers craves facts and figures, that’s why numbers (price, technical specifications, etc.) are featured so prominently in brochures.
Buyers who crave value
Buyers are perked up by the prospect of somehow ‘winning’ the battle against the seller. By gaining as much value from the sale as much as possible, the buyer will feel that they walked away from the sale gaining more than what was presented.
Buyers who travel in packs
Buyers have a herd mentality, when opting to move together in large groups. They will naturally be swayed by what a great number of their peers have done, as opposed to standing alone.
By understanding what triggers us as consumers into purchasing new items, it helps us recognize where we might be weak when it comes to buying anything. Self reflection is always a process, and it’s an ongoing journey to understand ourselves better. I have had to reflect on my own purchasing habits and tendencies, so I am no different than anyone else.
When I started to declutter my life, I really examined the products and items I no longer used, but I had not let go of. I don’t like to waste my money, and I doubt anyone else does either. As long as you understand what triggers you as a consumer, you can gain more control over your purchasing power and your spending habits.
TerraCycle offers a range of free programs that are funded by conscientious companies, as well as recycling solutions available for purchase for almost every form of waste.
TerraCycle offers free recycling programs funded by brands, manufacturers, and retailers around the world to help you collect and recycle your hard-to-recycle waste. Simply choose the programs you’d like to join; start collecting in your home, school, or office; download free shipping labels; and send us your waste to be recycled. You can even earn rewards for your school or favorite non-profit!
TerraCycle reuses, upcycles, and recycles waste instead of incinerating or land filling it. This moves waste from a linear system to a circular one, allowing it to keep cycling in our economy.
You can collect points, by collecting trash for your specific program and then redeeming your points. You can redeem your points by either receiving a cash value, or you can donate the points to charity. There’s a list of charities that team up with TerraCycle, in which you can choose to donate your points to.
I always donate my points, since I think this program is a great way for charities and companies to get involved with creating less waste, and I really don’t value the cash redemption as much.
Some of the charity organizations I was looking at to donate my points were:
100 points = Help safeguard 1 acre of rain forest for 1 year in the Northwest Gaia Amazon.
300 points = Have a tree planted in an American forest through Arbor Day Foundation
300 points = You can provide one year’s supply of clean drinking water to a person who otherwise would lack access to this most essential element.
625 points = You can help the D’Addario Music Foundation give one child a free music lesson.
2500 points = You can help the D’addario Music Foundation provide a child with 4 music lessons for a week. Kids who study music are 5x more likely to stay in school, graduate on time and apply to college.
100 points = For every 100 points, TerraCycle will send $1 to the American Red Cross to provide aid to those affected by natural disasters.
For this round, I decided to split my points between a couple of different charities. I decided to redeem my points with:
Providing one year’s supply of clean drinking water to a person who otherwise would lack access to this most essential element
If you want to participate in the TerraCycle programs, check them out at https://www.terracycle.com/en-US/select-country to see which programs you can join. The participating companies change often, so check back with the website to see updates. There are a lot of programs to choose from and supporting the partnership between TerraCycle and the participating companies creates more awareness to how much trash we produce, and how companies take responsibility for the trash they pass onto us consumers.
So I’m a simple girl which means I have simple ways of organizing my life as well. Since I am a minimalist, I actually don’t own a lot of jewelry. So, I thought I would show you how I organize my jewelry.
When I was a kid, my necklace always became tangled, no matter how I seemed to store it. I didn’t really figure out how I wanted to organize my jewelry until later on. Parts of my jewelry organization was due to the fact that I didn’t have that much jewelry to organize when I get older. It actually really helps my life to organize less stuff than more stuff.
I thought I would show you how I organize my necklaces, bracelets, and earrings
For my necklaces I like to use a Velcro strap, in which all I have to do is grab the Velcro loop and my necklaces fall naturally in an organized fashion, due to gravity. I also use a Velcro strap to organize my bracelets. For some of my necklaces I like to use a binder ring, because the design gets caught on the Velcro, when I lift it up. But for the most part, I’ll use Velcro straps. I also like using the Velcro straps due to the flexibility that it allows. If I need more space, to organize my jewelry, it allows that need.
I use a Velcro strap to organize my bracelets. One of my bracelets is fairly wide in shape so I needed something that was flexible to it.
My earrings are organized a fairly special way. I never really had a clear way of organizing my earrings up until I just thought, “Why not just attach them to a piece of fabric?”. So that’s exactly what I did. I sewed a piece of extra fabric to the inside of my jewelry pouch, and I just attach my earrings to the fabric. I actually pre-punch holes using a pushpin something generic and I just attach my earrings to those pre-made holes. I like this design because of the fact that the earrings don’t get lost and the backing of the earrings are still protected by the extra piece of fabric.
The fabric piece flips out, to access the earrings easier. I also keep my extra earring backings on a small safety pin that’s attached to a ring. I have quite a few extra earring backings, so, I have quite a few safety pins on the ring.
I created an extra detachable fabric earring piece for traveling as well. This travel earring organizer is used when I need to use different backpacks or bags while traveling. It’s used for trips when I don’t want to bring my entire jewelry pouch.
I organize my rings in a similar manner, where I keep them organized on a small necklace chain. The necklace chain for my rings is kept with my other necklaces. It’s easy to lift up the necklace chain and have the rings fall naturally. When I travel, I will keep my rings organized on a carbiner, but most of the time, they stay on a necklace chain. They don’t get tangled, and they stay organized, due to the sequence I arranged them in.
So, that’s how I organize my jewelry. If I ever acquire more jewelry, or a bigger bag, I’ll likely use the same techniques and system that I have for this bag. Hopefully, some of the methods I’ve shown you here, might spark and idea for your organization system.
Zero Waste Week is here! This year we have more participants and the event is hoping to reach a larger audience. Rachelle Strauss is the creator and director behind Zero Waste Week, an annual awareness campaign since 2008. It takes place in the first full week in September each year, and promotes awareness in producing rash and the disposal of trash. Zero Waste Week encourages the public to be more aware of how much trash they produce as well has encouraging people and businesses to live and work more sustainable and reduce their carbon footprint. She has been featured in The Guardian, National Geographic and The Sun for her efforts in promoting awareness for a more sustainable future.
This is my third year participating in Zero Waste Week as an ambassador. I’m so grateful and proud to be a part of this movement. There are many others who are and have been a part of this movement long before I came along, you can meet them atZero Waste Week Ambassadors. You can also read all about this week and get involved at Zero Waste Week- About. Use the hashtag #ZeroWasteWeek to show us your progress!
This year, the theme is Climate Change, and our decisions that effect climate change.
Carbon dioxide (CO2) and other greenhouse gases always have been present in the atmosphere, keeping the earth hospitable to life by trapping heat. Yet, since the industrial revolution, emissions of these gases from human activity have accumulated steadily, trapping more heat and exacerbating the natural greenhouse effect.
As a result, global average temperatures have risen both on land and in the oceans, with observable impacts already occurring that foretell increasingly severe changes in the future. Polar ice is melting. Glaciers around the globe are in retreat. Storms are increasing in intensity. Ecosystems around the world already are reacting, as plant and animal species struggle to adapt to a shifting climate, and new climate-related threats emerge.
September 2, 2019, DAY 1:
This year’s topic is climate change.
An overwhelming body of scientific evidence paints a clear picture: climate change is happening, it is caused in large part by human activity, and it will have many serious and potentially damaging effects in the decades ahead. Scientists have confirmed that the earth is warming, and that greenhouse gas emissions from cars, power plants and other man made sources are the primary cause.
September 3, 2019, DAY 2
Reducing food waste and food packaging in the kitchen.
An estimated one third of all food produced in the world, goes to waste; that’s equivalent to 1.3 billion tons of food. This loss of food could be for a number of reasons, such as the fact that the foods never leave their farms, get lost or spoiled during transportation or are simply thrown away. When we waste food, we waste all of the energy and water used to used to produce the foods as well. Here are a few blog posts on my methods to deal with food waste and how purchase my food.
Choosing slow fashion has been a hot topic in the past few years. The textile industry. is one of the most polluting industries, producing 1.2 billion tonnes of CO2 equivalent ( CO2e ) per year, which is more emissions than international flights and maritime shipping. Over 60% of textiles are used in the clothing industry and a large proportions of clothing manufacturing occurs in China and India, countries which rely on coal-fueled power plants, increasing the footprint of each garment. It has been stated that around 5% of total global emissions come from the fashion industry.
Fast fashion is produced on shorter time frames with new designs appearing every few weeks to satisfy demand for the latest trends, but with this comes increased consumption and more waste. It has been estimated that there are 20 new garments manufactured per person each year and we are buying 60% more than we were in 2000.
By choosing to shop at thrift shops, or swapping with friends and neighbors, helps reduce the amount of newly manufactured clothing brought into the home, and it helps reduce the amount of clothing that ends up in the landfill.
Below are a few blog posts related to fast fashion, and how I deal with that issue. I love every piece of my wardrobe and I try to repair my clothes as often as I can, to lengthen the life of my garments. I buy new clothes very seldom, because thrift shops offer so much more variety to chose form.
The U.S. Environmental Protection Agency names phosphorus, nitrogen, ammonia and chemicals grouped under the term “Volatile Organic Compounds” as the worst environmental hazards in household cleaners.
Ammonia is a multipurpose household cleaner that is found in many cleaning products that do everything from degreasing to sanitizing and removing allergens.
Household cleaning seems to be a sensitive subject for many. There are a variety of sanitary concerns and medical concerns. As for me, I use a vinegar and water mix, baking soda and a bristle brush to clean.
You can read more about my approach to household cleaning in the links below.
Zero Waste is for life, not just a week! Plastic pollution, trash pollution, water and soil pollution is an ongoing battle. A zero waste lifestyle does require an awareness of oneself and decisions. There are parameters that some of us deal with, and that others don’t, such as medical conditions, personal health and financial constraints.
The proliferation of single-use plastic around the world is accelerating climate change. Plastic production is expanding worldwide, fueled in part by the fracking boom in the US. Plastic contributes to greenhouse gas emissions at every stage of its life cycle, from its production to its refining and the way it is managed as a waste product
By reducing your plastic waste, plastic purchases, and opting for more environmentally friendly alternatives, can help alleviate the amount of plastic waste you produce. Also, by choosing slow fashion, and more sustainable garment materials, will also help lengthen the life of your wardrobe pieces and not contribute to the fast fashion industry. Additionally, using non-toxic alternative household cleaners, will also help your indoor air quality. Using non- toxic chemicals also will help keep Nitrogen, phosphorus and ammonia out of the rivers, streams, lakes and other waterways.
If you want to read about my moments and lessons throughout my zero waste journey, you can check out the links to my previous blog posts below.
I hope you will want to take the pledge and reduce the amount of trash you consume, and reduce your carbon footprint. If you want to read about my journey and how I got started, you can read that here in, How I Got Started.
September 2- September 6, is #ZeroWasteWeek – Sign up here! goo.gl/oqHvRk. Isn’t it time to ReThink Waste? We think so! Join @myzerowaste for this year’s #ZeroWasteWeek goo.gl/oqHvRk. Come participate with all of us!
At the end of the week’s festivities, it’s time to take all you’ve learned during the week and start/continue your own plastic free and climate change journey. There are a lot of Pinterest boards, Facebook Groups and forums that offer tips to start a zero waste lifestyle or tips for different experiences with the zero waste lifestyle. You can check out my own social media boards and follow me, or you can follow the Zero waste Week community on Facebook, Twitter, Pinterest, and Instagram.