The Psychology Behind Buying New Items

September 23, 2019September 21, 2019 / Yen-Van Tran / Leave a comment

09.23.2019

0600

The psychological triggers that cause consumerism is a powerful strategy that companies use to target shoppers. As humans, sometimes we make decisions that the heart justifies. When companies know what these heart triggers are, they are in an influential position to offer something your heart will say yes to. Buying decisions are as emotional as they are logical. By understanding why we tend to buy new items, will help in understanding how to curb that need and want.

To understand consumerism, we have to take a step back to understand how we are targeted by big corporations and what tactics they use to catch our attention.

WHAT ARE THE STRATEGIES OF MARKETING

There are a few strategies of marketing that are frequently used. There are many reasons why people purchase new items, but there are the Top 5 reasons why people tend to buy products.

To Belong or Be Relevant. We have an emotional need to want to feel like we belong to a bigger picture and to feel relevant. Some people buy brands when they see ‘cool’ people in the advertisements, because they want mimic them. People unconsciously associate a certain personality with the brand based upon the ads they see, and if this personality is appealing to them, they buy the brand thinking that this action will bring them closer to this personality.
To Be Right or Not Be Wrong. Some purchases are driven by pride. We want to be able to share positive recommendations with our peers that display our own wisdom in having made that choice in the first place. According to the Social Proof Theory, items become more appealing when they are desired by others. This lets people to sometimes buy products that they don’t need, just because of their perceived attractiveness.
To Fulfill One of the Four Basic Needs. These are the four states that humans are programmed to pursue, and these needs drive many of our decisions. Shopping can be a means to reach certain goals.
- Health: “I want to drop 10 pounds after the holidays.”
- Wealth: “I want to feel more energetic in leading our team and business.”
- Relationships: “I want to feel confident and ready to date again.”
- Spirituality/Happiness: “Love the skin you’re in everyday!”
To Have Security. To feel safe is an innate emotional need for us. Some people go shopping to escape from bad moods, bad days, a feeling of uneasiness, etc. Others buy brands to attract attention, such as a person who may buy expensive cars to improve their perceived status. Perhaps a person might buy certain clothes to appeal to the other sex.
For Memories and Loyalty. There’s an emotional attachment to our memories. The memories that we value the most, are the ones we will tend to draw from.

WHO THEY ARE TARGETING

People who make purchasing decisions rooted as much in emotional impulses as logical facts.
- Purchasing anything, is as emotional as it is logical.
Buyers who have egos.
- When making purchase decisions for themselves, buyers will naturally think about themselves and what they stand to gain by buying the product
Buyers who have a greater commitment to fleeting losses than to seek gains.
- Pointing out what a buyer stands to potentially gain from buying their product, and what they might miss out on, if they don’t.
Buyers who are naturally suspicious
- Selling experts always preach the importance of establishing a relationship of trust and credibility. If they can gain your trust, the sale is almost complete.
Buyers who respond psychologically to visual elements and stories.
- The logical side of buyers craves facts and figures, that’s why numbers (price, technical specifications, etc.) are featured so prominently in brochures.
Buyers who crave value
- Buyers are perked up by the prospect of somehow ‘winning’ the battle against the seller. By gaining as much value from the sale as much as possible, the buyer will feel that they walked away from the sale gaining more than what was presented.
Buyers who travel in packs
- Buyers have a herd mentality, when opting to move together in large groups. They will naturally be swayed by what a great number of their peers have done, as opposed to standing alone.

By understanding what triggers us as consumers into purchasing new items, it helps us recognize where we might be weak when it comes to buying anything. Self reflection is always a process, and it’s an ongoing journey to understand ourselves better. I have had to reflect on my own purchasing habits and tendencies, so I am no different than anyone else.

When I started to declutter my life, I really examined the products and items I no longer used, but I had not let go of. I don’t like to waste my money, and I doubt anyone else does either. As long as you understand what triggers you as a consumer, you can gain more control over your purchasing power and your spending habits.

I Was Like This As A Kid

August 22, 2017August 15, 2018 / Yen-Van Tran / Leave a comment

08.22.2017

0600

My search for minimalism started at a very young age. I didn’t understand what I was searching for or what it looked like, but I knew I always wanted to donate my toys and I always felt relieved afterwards. I genuinely loved how I felt after letting go of a possession, so that someone else might enjoy it. Granted, I still held onto my favorite toys, but I always wanted to give away the rest. When I was younger, between my brother and I, we had one cardboard box that held all of our toys. It was approximately 15″(W) x 21″(L) x 18″(H), but with no lid. We each had about 2-3 toys outside of that box that stayed near our beds, but the rest were stored in that box. The box consisted of Legos, small figurines, small games and other items. Clean up was easy because we just tossed all of our toys into the box and slid it into the closet, underneath an existing built-in shelf.

When we each got separate rooms, that’s when the amount of toys increased for the both of us. A lot of the toys were passed down from friends and relatives. And although we greatly appreciated them, over time we grew out of them too. Keeping track of the toys became more time consuming and even keeping the rooms clean seemed like more work. I even became overwhelmed with the amount of toys I received from friends and family at one point.

When I look back on it now, I really did like the fact that all of our toys fit into that cardboard box. During that time, since my brother and I shared a room, we had to keep our separate spaces clean because there wasn’t much space in the bedroom.

When I entered middle school, I lost a lot of interest in toys even though my Hello Kitty collection started growing. I became interested in journals and just writing down my thoughts. I turned my journal into a sketchbook/journal/sticker record. This is where I subsequently stuck all of the stickers I had collected over the years. The journal was an Ampad Gold Fibre Personal Compact Notebooks – 130 Sheets – Printed – Double Wire Spiral 5″ x 7″ – Green Cover – Micro Perforated, Pocket.

A childhood friend of mine, Juliana, had a bible cover for her bible (which I thought was a regular book carrier at the time) and I thought was the coolest thing ever. I saw this cover as a perfect carrier for my journal, so I went out and bought one. It completed my journal into a perfect package. I would also keep letters I received from family members on the inside pockets. I didn’t need a library of pens or pencils, I only needed my favorite pen for this journal.

This is how my journal became my most prized possession.

It didn’t take me long to realize how much I valued words and writing. I didn’t care to buy new clothes or accessories. I still enjoyed playing sports, which came with equipment that I needed, but within the confines of my bedroom, my journal meant the world to me. As long as I had that journal, and I could write down my thoughts and draw my sketches, I was a happy kid.

Fast forward almost two decades later, and I’m still writing, but for a slightly different reason now. I like the act of writing for the pure fact that it marks a moment in time. It expresses my age, my thoughts, the events surrounding that moment and even the people in my life at that time. It also reveals how my past self changed into my future self.

I still enjoy owning a minimal amount of possessions, and I value my time with family and friends much, much more. I still write, but it’s either stored on the internet or in an external hard drive.

I didn’t know what minimalism was as a child. I only knew that I didn’t want to own a lot of stuff and I loved to write and draw. I was a child who set out to own less and now as an adult, I really understood what I had been looking for all along.

Zero Waste Gift Options

October 27, 2016August 12, 2018 / Yen-Van Tran / 4 Comments

10.27.2016

0800

The gift of experiences, are, in my opinion- the best kinds. They’re my favorite gifts to give. They’re easy to wrap because no wrapping paper is needed and there’s no gift like it. See, when you give the gift of an experience, no memory can replace it and it’s not generically manufactured somewhere which somehow made it onto the store shelf that caught your attention. Everything about the gift of an experience is unique, from the sounds you hear, the smell in the air, the objects you encounter, the people you’re surrounded by and perhaps in a split second, you’ll captured a memory that will forever live.

The reason why I own a limited number of possessions is due to the fact that I would rather spend my money on experiences and good food. I’d rather keep my home clear of clutter and walk down to my downtown area and go out to dinner. I’d rather sit on the beach with friends after a day of surfing and then enjoying a hearty meal with great company. I’d rather go to the movies or go to a sporting event with family and friends. I’ve chosen to live my life by filling it with more experiences and with less stuff in the past 6 years. Although my “living with less” lifestyle became more refined with each passing year, this year, it has finally dwindled down to its most polished version.

I’ve used numerous websites to give gifts and to test out the gift of experiences method and they all seem to work quite smoothly. So far I’ve used Groupon , Living Social as well as Ticketmaster. These are just the ones I’ve used and I’m sure there are many out on the internet that I’m not familiar with.

I really think the secret to this life is creating memories with one another. I don’t think humans were meant to be isolated or alone. We were always meant to talk and be stimulated my our experiences. We all laugh, love, care, express empathy and even cry. I encourage everyone to invest in giving the gift of experiences, you never know the value of the memories you’re going to create.

You can gift tickets to:

Sporting events ( football, soccer, tennis, gymnastics, baseball, etc.)
Theme parks (Great America, Raging Waters, Six Flags, Disneyland, etc.)
Outdoor experiences (pedle boating, wind sailing, kayaking, rowboats, canoes, skydiving, zip lining, rock climbing, trampoline time, golfing)
Gift card/money for food / drinks (breakfast, lunch, dinners, coffee / tea, desserts, wine bar, wine/beer tour)
Gift card/money for activities (cooking classes, yoga, spin class, kickboxing, zip lining)
Gift card/money for events (museums, concerts, festivals, fairs, movies)
Gift card/money to treat yourself (spa, massage, facial)

Here are some other Zero Waste Gift Options from other Zero Waste bloggers:

Upcycling Sleeves Into Reusable Gift Bags

September 19, 2016September 9, 2018 / Yen-Van Tran / 3 Comments

09.19.2016

0800

Materials:

Leftover t-shirt sleeves from the shirts you planned to make into a t-shirt quilt
Sewing kit

Tools:

Sewing machine

So I started making a T-shirt quilt for my brother and one for my mother. For my brother, I used his old t-shirts and for my mother, I took a few of my childhood t-shirts as well as some of hers, and combined them into her quilt.

After trimming the shirts for the quilts, I had leftover fabric which I sewed into gift bags, however, I ran out of shoelace to use as the drawstrings. These gift bags are for giving away to those who may want them, and I don’t suggest to use these bags for bulk grocery shopping due to the elasticity of the way t-shirts are sewn together. I usually use bedsheets to make the reusable bulk shopping bags because their thread count is higher and it’s a denser assembly. The left over fabric included the t-shirt collars, the sleeves of the shirts and extra fabric from certain shirts which only had print on one side.

Bags:

I hadn’t figured out what to do with the collar portions, so I set them aside. However, with the pile of sleeves, I thought I would make odd shaped reusable gift bags out of them. I knew that even if I sewed the pairs of sleeves together, the gift bags would be lopsided. Then again, with the odd shape to the gift bags, maybe it would be easier to hide the shape of the gift inside. So I basically paired up the sleeves and sewed the wide ends together, and closed off one of the open ends.

Once I finished sewing the gift bags made from the sleeves, I ended up with pentagon shaped gift bags. These bags were not expected but they didn’t turn out too bad, I actually like the odd shape that they ended up becoming. I’ve never used this type of fabric for this kind of use, so this was all a new journey for me. However, if you don’t have shoelaces available or have extra t-shirts lying around, you can make your own drawstrings to use.

Drawstring for the bags:

Since I ran out of the shoelace that I usually use, I had to figure out a way to still create a drawstring for these bags. So I took a sleeve piece and started creating a cut line that spiraled around the sleeve. I started at the seam edge of the sleeve (which usually is located on the bottom of the sleeve), and started cutting upwards. I started here because as I spiraled around the sleeve, I knew I would cut through the thread that held the shirt sleeve together and by starting at the seam, it would look like a cleaner cut. I wanted the width of each string to be about 1/2″ so I just continued to cut around around the sleeve, keeping in mind the width of the fabric until I ran out of sleeve to cut . With t-shirt fabric, when the fabric is cut, it tends to curl in on itself so that was the goal behind choosing the 1/2″ width. The fabric piece would curl in just enough to fit through the sleeve cuff to create a drawstring.

(sorry for the blurry picture, but you get the idea)

Final Product:

So with the different parts of the t-shirts and long sleeve shirt I had used to create the t-shirt quilts. I ended up with a few long and tall gift bags, a bunch of square/rectangular bags and a handful of pentagon shaped gift bags. I actually really like the pentagon shaped bags, I didn’t know they’d turn out like that. It was a nice surprise after all the work was done. I hope this post might inspire or help those who might embark on the same journey.