The psychological triggers that cause consumerism is a powerful strategy that companies use to target shoppers. As humans, sometimes we make decisions that the heart justifies. When companies know what these heart triggers are, they are in an influential position to offer something your heart will say yes to. Buying decisions are as emotional as they are logical. By understanding why we tend to buy new items, will help in understanding how to curb that need and want.
To understand consumerism, we have to take a step back to understand how we are targeted by big corporations and what tactics they use to catch our attention.
WHAT ARE THE STRATEGIES OF MARKETING
There are a few strategies of marketing that are frequently used. There are many reasons why people purchase new items, but there are the Top 5 reasons why people tend to buy products.
- To Belong or Be Relevant. We have an emotional need to want to feel like we belong to a bigger picture and to feel relevant. Some people buy brands when they see ‘cool’ people in the advertisements, because they want mimic them. People unconsciously associate a certain personality with the brand based upon the ads they see, and if this personality is appealing to them, they buy the brand thinking that this action will bring them closer to this personality.
- To Be Right or Not Be Wrong. Some purchases are driven by pride. We want to be able to share positive recommendations with our peers that display our own wisdom in having made that choice in the first place. According to the Social Proof Theory, items become more appealing when they are desired by others. This lets people to sometimes buy products that they don’t need, just because of their perceived attractiveness.
- To Fulfill One of the Four Basic Needs. These are the four states that humans are programmed to pursue, and these needs drive many of our decisions. Shopping can be a means to reach certain goals.
- Health: “I want to drop 10 pounds after the holidays.”
- Wealth: “I want to feel more energetic in leading our team and business.”
- Relationships: “I want to feel confident and ready to date again.”
- Spirituality/Happiness: “Love the skin you’re in everyday!”
- To Have Security. To feel safe is an innate emotional need for us. Some people go shopping to escape from bad moods, bad days, a feeling of uneasiness, etc. Others buy brands to attract attention, such as a person who may buy expensive cars to improve their perceived status. Perhaps a person might buy certain clothes to appeal to the other sex.
- For Memories and Loyalty. There’s an emotional attachment to our memories. The memories that we value the most, are the ones we will tend to draw from.
WHO THEY ARE TARGETING
- People who make purchasing decisions rooted as much in emotional impulses as logical facts.
- Purchasing anything, is as emotional as it is logical.
- Buyers who have egos.
- When making purchase decisions for themselves, buyers will naturally think about themselves and what they stand to gain by buying the product
- Buyers who have a greater commitment to fleeting losses than to seek gains.
- Pointing out what a buyer stands to potentially gain from buying their product, and what they might miss out on, if they don’t.
- Buyers who are naturally suspicious
- Selling experts always preach the importance of establishing a relationship of trust and credibility. If they can gain your trust, the sale is almost complete.
- Buyers who respond psychologically to visual elements and stories.
- The logical side of buyers craves facts and figures, that’s why numbers (price, technical specifications, etc.) are featured so prominently in brochures.
- Buyers who crave value
- Buyers are perked up by the prospect of somehow ‘winning’ the battle against the seller. By gaining as much value from the sale as much as possible, the buyer will feel that they walked away from the sale gaining more than what was presented.
- Buyers who travel in packs
- Buyers have a herd mentality, when opting to move together in large groups. They will naturally be swayed by what a great number of their peers have done, as opposed to standing alone.
By understanding what triggers us as consumers into purchasing new items, it helps us recognize where we might be weak when it comes to buying anything. Self reflection is always a process, and it’s an ongoing journey to understand ourselves better. I have had to reflect on my own purchasing habits and tendencies, so I am no different than anyone else.
When I started to declutter my life, I really examined the products and items I no longer used, but I had not let go of. I don’t like to waste my money, and I doubt anyone else does either. As long as you understand what triggers you as a consumer, you can gain more control over your purchasing power and your spending habits.
Good job A good food in Tet’s Days at Vietnam, however, eating it in normal days is ok ! ^^
Year round is definitely okay with me too
Thanks! Just wish I had some Dua Cai Chua to go with this. =]
its so hard to find vietnamese recipes i understand and use online. more more more.
=] sure thing.
This reminds me of a Korean side dish called “Jang Joh Rim.” I wonder if they taste similar!
Yeah it seems a lot of Asians share a similar variation of this dish!
Huy, do i cover the pot with a lid? or leave it open?
You only need to cover it slightly at the start so the liquid can reduce. Towards the end you can probably remove the lid entirely–adjust as needed.
Really great recipe, the step by step pictures are really appreciated. Thank you for sharing, and keep them coming!
Similar to adobo in the philippines:) ill try this recipe..
A friend made this as a comfort meal for me once and I loved it!
Now I can try making it for my family. Wondering if this needs to be simmered covered with a lid or left open to boil? Thanks
Lid open mostly, to reduce. If the meat is still tough you can add water as needed and continue to boil uncovered until it reaches a sauce thickness you like.
This is way better than the Filipinos’ adobo.
looks similar to adobo but taste way different to adobo trust me this dish is heaps tastier
make sure you use good fish sauce, like the one pictured above.
I love the pictures and the steps are very similar to my notes from my mom’s cooking lesson to me. The only thing is I just cooked it today with the country style boneless ribs and I compared it to the pork belly meat. Somehow the rib meat was more tough. Is there a way to make it more tender? I cooked 2hrs as your recipe dictates.
Also, many people asked & I wonder also, do you cook your pot covered or uncovered?
I cook it uncovered so the liquid can reduce (evaporate) to an amount I like. If you see it reduces too much you can put the lid back on or add some water.
As for toughness of the meat, different cuts will vary in amount of connective tissue. Just cook it longer if its still too tough. At first I was afraid to overcook it, but giving it more time has always resulted in tender results. Just check it every 15 minutes or so.
Just tried your recipe. Turned out so awesome. Thanks!!!
Is that a typo? This doesn’t take 20 hours does it? If so, can we cook this in a crock pot?
By the way, I’ve had this dish many times at parties and IT IS TO DIE FOR! I love that the ingredients are simple and so are the directions. Is there a substitute for the coconut soda, if I’m not able to find it? Thanks!
I’m DYING, that’s hilarious!! Yeah I meant to say 2 hours–oops, that’s been updated and thanks!
The best thing you can use is fresh coconut juice, coco soda 2nd, then 3rd is cola or lemon-lime soda. Hope that helps.
Can you substitute chicken or beef? I do not eat Pork. I’m sure it won’t taste the same but thought I would ask
Have you or can you substitute chicken or beef. I have taken pork out of my diet.
Hey Trinity, I personally haven’t tried it but I bet it would be pretty good too. I’ve had this with tofu instead of meat and really enjoy that version too!
Super easy recipe to follow, and ended up delicious! I used pork shoulder only because the local grocery store didn’t have any pork belly left, and the end product was still absolutely delicious! The meat was so tender and flavorful without being too salty. Thanks for sharing this recipe!
Hey Amy glad to hear you liked it! Yeah you can really use any cut of pork you want and it still turns out pretty well